BCBG MAXAZRIA is named for the French phrase bon chic, bon genre, a Parisian slang meaning "good style, good attitude," the brand embodies a true combination of European sophistication and American spirit. The BCBG group is a fashion powerhouse and has evolved into one of the hottest names in the fashion industry today. Our BCBG MAXAZRIA watches are supplied with a BCBG watch presentation box and 2 years warranty.