Picto 43370P-3120 Steel Watch Medium with Black DIal Graphic Strap

Picto White Graphic Strap 43370P-3120 Medium 40mm Watch - Includes spare black strap

Following on from the success of Rosendahl watches, Rosendahl have now introduced the PICTO range in a selection of different colours and sizes.

With Picto, Steen Georg Christensen and Erling Andersen wanted to design a ”picture” of time. Where traditional watches show the time with the ticking hands, it is the watch face that rotates on Picto, giving the illusion of the earth moving and time passing. Conversely, the hour hand is fixed like a dot on the face, as Picto's only feature besides the minute hand – both in shiny, stylish steel.

Picto's innovative design and technology have taken the watch all over the world and directly into MoMA, the Museum of Modern Art in New York, where the watch is today a part of the museum's permanent exhibition. So it is a modern design icon that Rosendahl is now relaunching in its almost original form. However, the watch casing has been changed to enable the soft, supple silicone strap to glide straight through it, making Picto the epitome of the no-nonsense design that dominates today's fashion.